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Pink Ribbons, Inc.

Pink Ribbons, Inc.

A film by Léa Pool

Movie review

Here’s a provocative documentary that isn’t afraid to go against the grain. Via interviews, testimonies, archival footage and evocative segments shot at breast cancer events across North America, Pink Ribbons, Inc. shows that these fundraising campaigns may start with good intentions, but they soon drown in capitalist bullshit and hollow publicity stunts. Whatever money is raised for research often pales in comparison with the profits generated for themselves by corporations, and the necessity to "sell the disease" in a way that doesn’t alienate customers can lead to a false sense of comfort and an overly optimistic approach, which angers some of the women who actually suffer from this horrible disease. You’ll never look at pink ribbons the same way.

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Pink Ribbons Inc.

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